Technological Innovation and Personalised Engagement in the Era of Digital Collaboration

By Katie Sutcliffe, Client Experience Center Manager

With the recent launch of both the new branding identity for Cisilion and the introduction of our Client Experience Centre (CEC), we’ve ushered in a new era of technological innovation combined with personalised client engagement. At Cisilion, we take pride in fostering genuine connections with our clients, understanding that effective communication and relationship-building have become essential, particularly in the wake of the pandemic-induced shift in communication norms. Teaming up with the likes of Cisco and Microsoft, our CEC serves as a showcase of our comprehensive capabilities.

In an age where digital collaboration and intelligent meetings have become the standard, the CEC not only facilitates client meetings— in-person, virtual and mixed —but also serves as a dynamic space to demonstrate the efficacy of collaboration technologies in real-world scenarios. In fact, a staggering 47% of our CEC bookings in January revolved around hybrid meeting experiences, underscoring the growing demand for solutions that seamlessly bridge physical and virtual spaces, from initial room reservation to post-engagement follow-ups.

As we engage with both existing and prospective clients within the CEC, questions inevitably arise: What solution best aligns with our needs? How will it benefit my company? And perhaps debatably most crucial, what’s the cost implication? These conversations are not merely about pitching products but about understanding the unique requirements of each client, tailoring solutions to fit their specific contexts and objectives.

One particularly insightful conversation I had was with Tim Stockford from Coremont, a consensus emerged: While technological advancements are undeniably important, it’s ultimately the people and the use cases that determine the efficacy of any solution. Whether it’s Teams vs. Webex or any other platform, the determining factors boil down to what aligns best with organizational values, integrates seamlessly with existing infrastructure, and, most importantly, resonates with the end-users.

David Johnston from Travel Counsellors feedback shared how their experience at the CEC helped shape their technology roadmap, emphasizing the center’s role as a collaborative hub for exchanging ideas, exploring cutting-edge technologies, and gaining invaluable insights to drive business growth.

From cloud transformation workshops to immersive showcases, our CEC is not just a meeting room, offering a space for meaningful discussions, strategic planning and demonstrations. As we continue to explore the landscape of collaboration and intelligent meeting solutions with our clients, our partnership with Cisco and Microsoft collaboration teams afford us unique insights and expertise, ensuring that we remain at the forefront of this rapidly developing industry.

In conclusion, the increasing interest in collaboration and intelligent meeting solutions underscores not just a technological shift but a fundamental understanding that success in today’s digital landscape hinges on effective communication, seamless collaboration, and personalised engagement. And it’s through platforms like our CEC that we strive to engage with our clients and explore the tools and insights they need to thrive as not only our people’s mindsets and preferences change but the technology too.